As part of the third Munich Cult(ure)-Shopping-Night the Kaufingertor, a shopping passage, participated with event- and supporting program to present itself as a vivid and attractive shopping mall.
mbeam was responsible for the conceptual design and implementation of a light installation plus the accompanying high-profile activities. Core element of this exceptional light show was “Mr. SuperLight”, the light conductor. To special composed music he swung his conductor’s baton and let the sky projectors, spots and moving heads dance to the beat and sounds in the Kaufingertor. In multiple scenes Mr. Superlight lived through various emotional states, from stress and ecstasy to a good night rest and rocketed the Kaufingertor and its awed visitors into another world.
ProjectAdvertising association Kaufingertor, Munich - Idea, concept, production and implementation
