CustomerWerbegemeinschaft Kaufingertor, MunichProjectIdea, concept, production and implementation


(Light-) production for Munich’s 1st Cult(ure)-Shopping-Night

 

As part of the 1st Munich Cult(ure)-Shopping-Night the Kaufingertor, a shopping passage, participated with an event- and supporting program to present itself as an attractive, alluring and vivid highlight.

mbeam was responsible for the conceptual design and implementation of a light installation plus the accompanying high-profile activities. Thereby the Kaufingertor was set in stage according to the occasion. Besides the exceptional light production of this popular shopping mall, mbeam ensured unique shopping acts. For example Voices in Time, an internationally successful Rock & Jazz Choir, performed. As well as a dancer, who impressed with spectacular shadow dances.

CLIENT: Advertising association Kaufingertor, Munich