Interaction Light Art Installation and Videomapping

Space filling interaction light art installation “Digitized Space” on the occasion of the SZ event “Abend im Mai”

mbeam was contracted by the reputable daily newspaper Süddeutsche Zeitung (SZ) to develop the idea and the concept for a light installation and its implementation during their event “Abend im Mai”. The installation should reflect the professional work and competence of the publisher while at the same time transporting the digitalization of the media landscape, using the vast space of their atrium as its stage.

Around 700 selected guests from politics, business and cultural life – amongst which the who’s who in Bavaria – met at the publishers house which gathers information from the entire world and which aspires to bring order into a complex world, to filter out the essential and bring it into the light. Regional, national and international news and topics are being transported by typo, picture, animation and light.

Today’s world is: colorful – diverse – highly dynamic 

The SZ, a media with the professional competence to transform complex issues into graspable words, lines and essays. To create transparency and make information available on all channels. This was the primary theme that mbeam used to transform the space of the atrium into a “Digital Space”. 

The vast atrium of the SZ becomes the light installation and transports the theme “Digitalization” via animation and light in space.

The color pixels on the side of the atrium visualize the daily flood of information. The information is filtered and investigated by the editors for their content of truth and only then published to its readers.

The daily maze of information, shown as colorful pixels on the walls that are constantly changing in color and intensity, symbolize the digital world and the vast diversity of news, tendencies and opinions. They are being selected and drawn onto the “Light Bridge”, transformed into headlines and news, actually published by the SZ.

The space transforms into a Digital Light Metaphor and creates a digital dynamic. It keeps changing throughout the entire event, shows constantly new and actual content and inspires the guests to talk and discuss. Look around!

ProjectSüddeutsche Zeitung Verlag GmbH, Idea, conception and realisation